September 2010

GACP Summit at the GooglePlex

by Jason Green on September 17, 2010 · 1 comment

This week, Google held their annual summit for Google Analytics Certified Partners (GACP: Previously Google Analytics Authorized Consultant (GAAC))

I first attended the GAAC/GACP summit in 2007 as an employee of Lunametrics, and to this day, I consider it one of the best summits I’ve ever attended. On top of all of the sights, such as the free gourmet lunches, arcades, massage chairs, etc…, it was a great opportunity to meet other Google Analytics professionals. Their presentations were very insightful and immediately useful. I even had the honor of talking with the Google Analytics Evangelist, and analytics rockstar, Avinash Kaushik.

The GACP Summit is held every year, usually in September, and you can be sure there will be some great announcements coming from the attendees in the coming months.

If you work for a Google Analytics Certified Partner, you need to beg for them to send you to this summit next year. It is the most useful summit you’ll attend and is worth every penny.

btw…the picture of me on the right is from the GooglePlex in Mountanview, CA. I would have more pics, but I almost got tackled every time I tried to take a picture. Security is pretty tight. :-)

Intro to Google Analytics

by Jason Green on September 14, 2010 · 1 comment

I was recently watching some of the presentations from Google Analytics Conversion University and decided to go back and watch the Intro to Google Analytics video again. As I watched, I realized that this would be a great video for my clients to watch. If you are one of my clients, or you even have the slightest interest in Google Analytics, I recommend you check out this video. It provides a great overview of how Google Analytics works as well as what questions you can answer with it.

Check out the Intro to Google Analytics video here

If you are expecially ambitious, you can check out the full lineup of Google Analytics Conversion University courses at www.ConversionUniversity.com. You might even get your Google Analytics Individual Qualification (IQ)!

Microsoft and Yahoo Analytics

by Jason Green on September 9, 2010 · 3 comments

While Google Analytics is by far the best analytics package I’ve ever used, I’m disappointed to see that neither Microsoft nor Yahoo! have been able to stick it out in the web analytics arena. Microsoft Gatineau (Probably better known as Microsoft AdCenter Analytics) was an interesting but short-lived attempt at web analytics with demographics. We have the same issue with Yahoo Web Analytics. It was just too short-lived to evolve into something as great as Google Analytics. With the Microsoft/Yahoo! search deal in place, I think there’s an opportunity for synergy in web analytics.

Dear Microsoft and Yahoo!,

The web is better with competition, so please get back into the web analytics game. Together, you have the opportunity to compete head-to-head with Google Analytics. The key caveat is that you need to stick it out for at least 5 years. Even Google Analytics was clunky and crash-prone in the first year. Your last attempts at web analytics were honorable and if given time, they might have succeeded. Do it for the web analytics community.

Thank you,

Jason Green
BusinessHut.com

September Special – Free Keyword Analysis

by Jason Green on September 6, 2010 · 2 comments

For September, we are offering a free keyword analysis for your online marketing efforts. We will analyze your website and will talk with you about which keywords you intend to target. Then, we will research related keywords to determine the level of competition and difficulty to rank for those keywords. Finally, we will recommend at least 5 keywords for you to target in your SEO and PPC marketing campaigns.

If you would like a free keyword analysis, just follow these instructions:

  • Use the contact form on the right to fill in your information. Please provide your domain name and a good phone number for us to call you. We will call within 1 business day unless you specify a better date/time to call.
  • Enter the code SEPT2010KEYWORDS as the subject.
  • After we talk with you, or email if you prefer, we will have your keyword analysis completed within 5 business days.

If you then decide to use our Search Engine Optimization (SEO) and/or Pay-Per-Click (PPC) services, we will remove the $500 keyword research fee since it will already have been completed. We will also be able to get started with your project that much faster! Even if you decide not to use our other services, I hope you find value in the research.

SEPT2010KEYWORDS

Gmail Priority Inbox

by Jason Green on September 2, 2010 · 0 comments

Google just released the Gmail Priority Inbox and I already think it’s a fantastic improvement to email as we know it.

Gmail has always had the “star” feature to flag important emails, but if you’re anything like me, those emails just move down the list with all the rest, never to be seen again.

The great thing about Gmail Priority Inbox is that it puts those important emails right at the top of the list. To remove them, you have to actively remove the star or mark them as unimportant. This is a great way to increase your productivity. It is very similar to the Getting Things Done (GTD) methodology which says you should either work the email, defer it for later followup, defer it to someone else, or archive/delete it.

The magic of the Gmail Priority Inbox is that it learns from your usage of Gmail. It remembers which emails you read and automatically marks them as more important than the ones you don’t. This allows you to follow up with those important emails first, and naturally makes the less important emails fall lower on the page.

This is just one of the reasons we recommend Google Apps to all of our small business customers. There is no other email service with these kind of features. Plus, the Gmail spam filter is absolutely unmatched by anything else in the world. We’d be happy to help you set up Google Apps for your small business. Just contact us with the form on the right. Or, if you’re more tech-savvy, feel free to check out Google Apps for yourself.

Either way, the Gmail Priority Inbox video is very entertaining. You can view that here: http://mail.google.com/mail/help/priority-inbox.html

The Google Apps homepage can be found here: http://www.google.com/apps/intl/en/business/index.html