Google Acquires DoubleClick!
Today, the EU approved the Google / DoubleClick deal.
Here are the key points regarding the acquisition:
1. $3.1 Billion (YouTube only got $1.65 Billion)
2. Antitrust concerns were put to rest because anyone can use services from Microsoft, AOL, or Yahoo.
3. Integration of the two companies will start soon.
I'm not going to try to compete with all of the other posts about this topic. If you want the colorful commentary, please read their posts below.
Google's Press Release
The Official Google Blog : We've officially acquired DoubleClick
SearchEngineWatch : EU Approves Google DoubleClick Deal
Reuters : Google closes DoubleClick merger after EU approval
SearchEngineLand : EU Approves Google-DoubleClick Acquisition
TechCrunch : Google Spends $3.1 Billion To Acquire DoubleClick
As you can see, there is plenty of buzz around this acquisition. I'll continue to add useful links as I find them.
Here are the key points regarding the acquisition:
1. $3.1 Billion (YouTube only got $1.65 Billion)
2. Antitrust concerns were put to rest because anyone can use services from Microsoft, AOL, or Yahoo.
3. Integration of the two companies will start soon.
I'm not going to try to compete with all of the other posts about this topic. If you want the colorful commentary, please read their posts below.
Google's Press Release
The Official Google Blog : We've officially acquired DoubleClick
SearchEngineWatch : EU Approves Google DoubleClick Deal
Reuters : Google closes DoubleClick merger after EU approval
SearchEngineLand : EU Approves Google-DoubleClick Acquisition
TechCrunch : Google Spends $3.1 Billion To Acquire DoubleClick
As you can see, there is plenty of buzz around this acquisition. I'll continue to add useful links as I find them.
Labels: acquisition, doubleclick, eu, google
posted by BusinessHut at
2:11 PM
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