Web Analytics Reports for Management

Taylor Pratt gave me the honor of writing a guest post about web analytics on his blog, Gonzo-SEO.com.

I covered these basic topics:

1. Statistical jargon will confuse most managers and executives.

2. Pretty charts are a crutch for people who don’t know how to convey actionable
insights.

3. Above all, make sure the information is actionable.

If you enjoy the article, don't forget to Sphinn it!

Thanks again Taylor!


- Jason Green