Google just released the Gmail Priority Inbox and I already think it’s a fantastic improvement to email as we know it.
Gmail has always had the “star” feature to flag important emails, but if you’re anything like me, those emails just move down the list with all the rest, never to be seen again.
The great thing about Gmail Priority Inbox is that it puts those important emails right at the top of the list. To remove them, you have to actively remove the star or mark them as unimportant. This is a great way to increase your productivity. It is very similar to the Getting Things Done (GTD) methodology which says you should either work the email, defer it for later followup, defer it to someone else, or archive/delete it.
The magic of the Gmail Priority Inbox is that it learns from your usage of Gmail. It remembers which emails you read and automatically marks them as more important than the ones you don’t. This allows you to follow up with those important emails first, and naturally makes the less important emails fall lower on the page.
This is just one of the reasons we recommend Google Apps to all of our small business customers. There is no other email service with these kind of features. Plus, the Gmail spam filter is absolutely unmatched by anything else in the world. We’d be happy to help you set up Google Apps for your small business. Just contact us with the form on the right. Or, if you’re more tech-savvy, feel free to check out Google Apps for yourself.
Either way, the Gmail Priority Inbox video is very entertaining. You can view that here: http://mail.google.com/mail/help/priority-inbox.html
The Google Apps homepage can be found here: http://www.google.com/apps/intl/en/business/index.html
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