I started a new site, Convalytics.com, that focuses on Conversion Analytics. If you’re wondering what that is, basically it’s the study of how people convert on a website. Whether you’re looking for sales, leads, or increased engagement, you ultimately want users to perform one or many actions. When this goal is fulfilled, it’s called a conversion. I could go into much more detail here, but you can find more information about Conversion Analytics at Convalytics.com.
Also, convalytics, is a word that I made up to join both Conversion and Analytics. (in case you didn’t figure that our already) 😉