I started a new site, Convalytics.com, that focuses on Conversion Analytics. If you’re wondering what that is, basically it’s the study of how people convert on a website. Whether you’re looking for sales, leads, or increased engagement, you ultimately want users to perform one or many actions. When this goal is fulfilled, it’s called a conversion. I could go into much more detail here, but you can find more information about Conversion Analytics at Convalytics.com.
Also, convalytics, is a word that I made up to join both Conversion and Analytics. (in case you didn’t figure that our already) 😉
While Google Analytics is by far the best analytics package I’ve ever used, I’m disappointed to see that neither Microsoft nor Yahoo! have been able to stick it out in the web analytics arena. Microsoft Gatineau (Probably better known as Microsoft AdCenter Analytics) was an interesting but short-lived attempt at web analytics with demographics. We have the same issue with Yahoo Web Analytics. It was just too short-lived to evolve into something as great as Google Analytics. With the Microsoft/Yahoo! search deal in place, I think there’s an opportunity for synergy in web analytics.
Dear Microsoft and Yahoo!,
The web is better with competition, so please get back into the web analytics game. Together, you have the opportunity to compete head-to-head with Google Analytics. The key caveat is that you need to stick it out for at least 5 years. Even Google Analytics was clunky and crash-prone in the first year. Your last attempts at web analytics were honorable and if given time, they might have succeeded. Do it for the web analytics community.