BusinessHut

Category: Web Analytics

  • Convalytics – Conversion Analytics

    I started a new site, Convalytics.com, that focuses on Conversion Analytics. If you’re wondering what that is, basically it’s the study of how people convert on a website. Whether you’re looking for sales, leads, or increased engagement, you ultimately want users to perform one or many actions. When this goal is fulfilled, it’s called a […]

  • Microsoft and Yahoo Analytics

    While Google Analytics is by far the best analytics package I’ve ever used, I’m disappointed to see that neither Microsoft nor Yahoo! have been able to stick it out in the web analytics arena. Microsoft Gatineau (Probably better known as Microsoft AdCenter Analytics) was an interesting but short-lived attempt at web analytics with demographics. We […]