Category: Google Analytics
Is Google Analytics a Waste of Time?
Yes, if you only look at the data and don’t act. Who cares if your bounce rate is 70% or 30%? Who cares if you have 5,000 visitors per month? Who cares if 30% of your visits come from California? None of that matters if you just look at it and say, “Yay! I have […]
How to Give Access to Google Analytics
The video below demonstrates how to give another Google account access to your Google Analytics account, or an individual profile. Questions and comments are welcome.
GACP Summit at the GooglePlex
This week, Google held their annual summit for Google Analytics Certified Partners (GACP: Previously Google Analytics Authorized Consultant (GAAC)) I first attended the GAAC/GACP summit in 2007 as an employee of Lunametrics, and to this day, I consider it one of the best summits I’ve ever attended. On top of all of the sights, such […]
Intro to Google Analytics
I was recently watching some of the presentations from Google Analytics Conversion University and decided to go back and watch the Intro to Google Analytics video again. As I watched, I realized that this would be a great video for my clients to watch. If you are one of my clients, or you even have […]
Test Your Google Analytics IQ
Google is now offering a Google Analytics course for web analytics! Plus, if you want to get your Google Analytics Individual Qualification you can pay $50 to take a test. If you score at least 75% on the test, you become qualified. They say that this is proof of your Google Analytics competency, but there’s […]
Google Analytics 101
I just came across a simple yet useful post on the Google AdWords blog about Google Analytics. If you’ve installed Google Analytics and you don’t know what to do next, their post should help. Basically, just look at the major metrics and watch them over time. The main thing to keep in mind is that […]
Microsoft Gatineau – Google Analytics Killer?
Is Microsoft Gatineau ready to strip Google Analytics of the web analytics throne? I’ve been using both Microsoft Gatineau and Google Analytics on one of my sites for about 3 months. I think that’s plenty of time for me to give a fair analysis of both packages. *Note that I am much more experienced with […]
Google Analytics Data Sharing
Upon entering my Google Analytics account this evening, I was presented with a new request. Google Analytics Data Sharing: “In order to improve your experience with Google products, Google Analytics is updating its data sharing policy. You now have the ability to share your Analytics data with other Google services. This will improve integration, enable […]