Conversion Optimization

Conversion Optimization

More sales from the same amount of traffic.

We know what your customers want from your website. We can use this knowledge along with our experience with website best practices to make your site really work for you.

• Is your shopping cart too complicated?
• Are customers shocked by your prices?
• Are the images on your site just not appealing?

We don’t just guess what will work and hope for the best. We use advanced multivariate testing software to determine the changes with the most positive impact.

What is multivariate testing?

A multivariate test would consist of changing your website’s heading, some content, and perhaps an image. However, rather than simply testing the original versions against the new ones, we test every combination. So, if we created 2 new versions
of each section (original + 2 new), we would have 27 combinations. (3x3x3)

We then determine the action that indicates success. These changes are tested live on your website and the
results are tracked automatically. Usually within a month or two, we know exactly which combination is the “winner”.

If you want to have more conversions (sales/signups) without having to increase your website traffic, give us a call.