Tag: actionability

  • Is Google Analytics a Waste of Time?

    Yes, if you only look at the data and don’t act. Who cares if your bounce rate is 70% or 30%? Who cares if you have 5,000 visitors per month? Who cares if 30% of your visits come from California? None of that matters if you just look at it and say, “Yay! I have […]